WFDU Media Kit

 WFDU Media Kit

2019 MEDIA AND UNDERWRITING KIT

About

WFDU(FM) began broadcasting at 89.1MHz to the New York Metropolitan area in August of 1971.

WFDU now broadcasts and streams in Hybrid Digital on HD1 – (RetroRadio Oldies), HD2 – (Eclectic Shows), and HD3 – (Student Programming). All 3 streams are available on our website: wfdu.fm  and on iHeartRadio, iTunes Radio, Tunein.com and on our free iPhone & Android apps. All shows are available on-demand on our website archives.

The station’s broadcast signal has a 50 mile radius of New York City which includes Northern New Jersey, the 5 Boroughs, Westchester & the lower Hudson Valley, Fairfield County Connecticut and most of Long island. The WFDU transmitter is located within the historic Armstrong Field Lab in Alpine, New Jersey. It is the site of the world’s first FM station, W2XMN, built by the creator of FM technology, Major Edwin Howard Armstrong. An output power of 3 kW allows WFDU-FM to have a potential reach to 8.2 million households. 

WFDU(FM) is on the air at 89.1MHz in the NYC metro area from 1:00AM to 4:00PM Tuesday through Friday and continuously from 1:00AM Saturday to 4:00PM Monday. WFDU(FM) streams audio over the internet 24/7 highlighting a variety of music genres.  

The mission of WFDU(FM) is to provide eclectic music programs not heard at our commercial counterparts., The objective is met through thoughtful music entertainment shows which from Monday through Friday feature our premier format; RetroRadio that includes classic pop from 1955 through 1980. This “comfort-food” music has been dropped from WCBS-FM in NYC, but still remains very popular in all age groups. On weekends we feature eclectic programming hosted by professional volunteers many of who are musicians in their own right.

In the Spring 2018 Nielsen ratings WFDU was honored to have over 65,000 listeners weekly with 6am-4pm strongest, especially with adults aged 35-54. The average time spent listening was measured at 2 hours and 15 minutes!

 WFDU, The Right Place To Be.............Worldwide!

Coverage Map

 Underwriting Info

Underwriting donor announcements are available on individual shows or in entire formats. An Underwriting Donor Announcement is a factual account of the product or service offered by the donor with appropriate contact numbers and information. It is professionally produced to client specifications by WFDU with voice and music.

We offer the complete donor package as a 13-week buy in each format or show or smaller group announcements can be underwritten. Underwriting on WFDU is easy and inexpensive. We will work with your budget. The 13-week package is offered at a discount and varies depending on format or show.

 WE ARE RUNNING A FUNDRAISING SPECIAL. Twenty- 30 SECOND ANNOUNCEMENTS STARTING AT $500.00

For more information on underwriting on WFDU-FM contact General Manager Kenny O'Boyle at (201) 692-2507, or email him at: kenob1@fdu.edu

An online underwriting form is available on our website: http://wfdu.fm/Money-Matters/underwriting/

To: WFDU Listeners

From: Kenny O'Boyle, General Manager

Hello to all of the dedicated and loyal WFDU listeners. I hope you and your loved ones are doing well during these crazy times. 

This is Kenny O'Boyle, general manager of WFDU, recording this messages from the comfort of my crumby one bedroom apartment in Wayne, NJ. 

As of Friday, March 20th, Fairleigh Dickinson University has further restricted access to the campus. Now, not even I can enter the radio station and I am doing my best to control the radio station and keep us on the air from home. 

We are hard at work figuring out ways to improve our remote control over the radio station so that we can freshen up our programing and continue providing the music, entertainment and information that you’ve grown accustom to at WFDU. Please be patient with us as these are unprecedented times and we are still working out the kinks. 

I have a couple of announcements regarding our recent WFDU fund drive. First of all, thanks for supporting the station. Our most recent fund drive is one of, if not the most successful fundraisers the station has ever had. So, thank you, thank you and thank you again. 

Secondly, for those expecting WFDU T-Shirts and other premiums, this crisis is going to delay the effort of getting these gifts to you. The original plan was to mail everything to you from the radio station. Seeing as no one is allowed inside the radio station, that is not possible. I'm currently exploring other options and will keep you posted if anything develops. Our sincere apologies for this inconvenience and we very much appreciate your patience. Thank you for your support of WFDU. I promise, we will come through for you eventually. 

Lastly, for those people who have recently sent in their donation or plan to send back their donation soon, we are currently unable to deposit these donations. So, your checks and money orders will be in limbo until we can. At this point, there’s no telling when we will be able to deposit these checks, but as things develop, I will do my best to keep you updated. 

If you planned to send in your pledge kit in the near future, I recommend holding on to it for a little while until things change. Or, you can fulfill your pledge by making a donation online. Simply go to www.wfdu.fm and click donate in the upper right. Then fill out the online form and boom you’re done. This advice also applies to those people of have sent in their donation in the last few weeks. If you donate online, let us know and we will void the check. 

These are very trying times. I'm confident that together, WFDU, our listeners, communities and our nation as a whole, will get through this. Please follow the guidelines set forth by the CDC and other government and public health officials. Stay home. Go out, only if it's absolutely necessary and maintain a social distance. Wash your hands a lot and don’t touch your face with unwashed hands. 

I will do my best to continue recording and broadcasting these update messages. Please continue checking our website and the WFDU Facebook page (https://www.facebook.com/WFDURADIO/) for more information. If you have any questions or concerns, please leave a message at 201-692-2806. T Or better yet, send an email to wfdu@fdu.edu. 

Thanks again for listening and all of your support. We are doing the best we can and will do anything and everything possible to stay on the air! God Bless you all. Stay safe and be well. 

- Kenny